Investors Turn to [Hubble] to Find the Standout Startups

By Steven Overly, The Washington Post

Investors are in the business of betting on winners. But those winners are hard to spot, particularly at a private company’s early stages.

Some investors are now turning to software and data analytics to try to identify promising companies on the cusp of taking off and put money into them while there is still time to make a big profit.

That’s the impetus behind Hubble, a software program for investors that has been under development at Arlington-based Disruption Corp. The company announced Thursday that is has added its largest customer yet, Owings Mills-based investor Greenspring Associates.

“Everybody is looking for the proverbial unicorn and no one knows how to find it,” said Disruption founder and chief executive Paul Singh. “What I’m hoping is our platform, our products, our services help people spot those wrong decisions before they ever make them.”